TRAINING & EDUCATION

Trust The Doc Media is a CPD Group accredited training provider. We are planning to launch some short online accredited courses about areas of the music industry. These will have the benefits of:

• enabling participants to learn more about how the music industry works and gain new insights into particular areas they are interested in
• provide participants with an accredited certificate that they can add to their CV and include in job applications etc.

You can register below for our mailing list so we can keep you informed of developments including when the courses go live and how to apply if you decide you are interested.

THE UK RECORDED MUSIC INDUSTRY

This course gives students a uniquely wide understanding of the recorded music industry, primarily in the UK but with reference to global markets too. it also explains the roles of all the key components of the industry and how they interact and function across the board as an industry. With this certificate on your CV, you will show potential employers that you have a good up-to-date knowledge and understanding of the industry and how it continues to evolve and change. Stage Two will become available later.

THE LIVE MUSIC SECTOR

This course focuses on the live music ecosystem, explaining what happens at global and national level and the roles of the big corporations before then centering on the independent live music scene, looking at the intermediate level venues and the part they play in preparing some artists for the bigger stages, providing an outlet for artists no longer playing the bigger stages and providing for niche artists with loyal followings. The course then looks in depth at the grassroots live music sector, how and why it differs so greatly in character, approach and ethos to the bigger corporations and venues, the role of promoters and collaborations and what the future might look like for live music in the UK. This certificate will show potential employers that you have a thorough knowledge and analysis of the live music sector in all areas of activity.

MARKETING FOR ARTISTS, EVENTS AND CREATIVE PROJECTS

This course looks at a wide spectrum of disciplines within the current music industry and media including artists and bands, live events including festivals, independent labels etc. and how to approach digital and social media marketing, making proper use of the various options, tools and platforms that can help you become proficient in marketing, demonstrating your versatility and skills to future employers. You will learn about the different strengths of social media platforms, using analytics to identify audiences and demographics and how to tailor the use of digital and social media advertising for best potential outcomes.

The courses are written and delivered by:

• Dr Neil March, PhD/FRSA/Mmus, author of the book From The Grassroots To The Global Stage: Understanding The UK Independent Music Industry In An International Context which you can find in paperback and book form here; and:
• Sherry Sahayaraj FRSA/MA/B-Tech, a postgraduate in Music Business and author of Empowering Music Industry In India: Strategies For Enhancing Opportunities And Growth which you can download here. Use the below form to express interest so we can add you to our exclusive mailing list.

As soon as we have a timetable in place for these courses, we will be announcing details here and on our social media pages. Look out for news very soon.